Seven Tips For Choosing The Best Promotional Products For Your Event

by | Promotional Products


Are you in charge of finding your company swag? If your answer is yes, we know it can be a daunting task. For starters, there are thousands of products to choose from and many look very much the same, so it’s very easy to get distracted with so many options, wasting an enormous amount of time checking them out. In addition to that, we tend to be drawn to our personal preferences, which are not always a good rule to follow because they might not be in alignment with our audience’s interests or the objective of the promotion.

To make it easier for you, here are seven tips that will help you save time and find the best merch to make your event or promotion a hit. Before we begin, keep in mind, we are here to do this for you!

1. Determine the main objective of the promotional item

A branded item can serve many different marketing purposes. It can be used as an incentive to take a desired action, to show appreciation to your staff or volunteers, to create buzz for an upcoming event, to create brand awareness, start conversations at a tradeshow; just to name a few. 

There are times you want to keep an inventory of branded items to hand out as needed. Other times you might have a special event and you are working with a theme. In the first instance, you might want to stick to basics such as tumblers, pens, journals, and T-shirts customized with just your company logo. For the themed products, you might have more flexibility and get creative with the design.

2. Make sure the merch conveys your organization’s values

It is important to keep in mind not only the purpose of the promotional product but also how it fits in the overall marketing promotion, brand strategy, and culture of your organization.

For example, if your organization has a strong focus on sustainability, giving away products that are reusable and sustainably made help tell your brand story in an effective way. 

3. Look for products that work with the rest of your company swag

As a rule of thumb, even if you’re looking for a stand-alone giveaway for a special event, it’s best to make sure the item relates in some way with the rest of your company swag. Better yet if it can also be used as a part of a swag kit that compliments other items you already have or use regularly. 

This ensures your company merch is cohesive while maximizing your marketing budget when you purchase larger quantities with volume discounts instead of breaking down the purchases each time there is an event and paying more per item.

4. Establish your per-item budget

A common mistake is to overestimate what your budget can buy. It is important to be realistic about the products you can get for your budget and not go for cheap versions to stretch it. Quality is extremely important to make sure your company-branded products are kept and used.

To determine your cost per item, divide the total budget by the number of recipients expected.  This will give you the cost per item. Make sure you consider the cost of shipping, packaging, and any art prep that might be necessary, which will add to the unit cost.

Once you determine the unit cost, you can go and do a search based on the price and narrow down your options.

5. Think how the recipient will use your branded item 

This is an important consideration to make sure the products will be put to good use. Think about what’s a day in the life of your recipient, and what products would be useful to them.

That said, you might be looking for a product to be used at the event as part of the event experience.

6. Consider your timeline

As you might expect, the more time the better. The process of sourcing and customization of products is different for each item. Some products are in stock and the imprinting process is simple and fast so they can be customized and shipped in a couple of days.  Others, with more elaborate designs, typically require longer turnaround times. 

Working with professionals will save you time and hassles as they will find exactly what works best considering all the factors.

Planning ahead is ideal but there are times when it’s a last minute decision and you’re better off delegating the task to a professional, such as A Logo For You, we can always find something that will work.

7. Take a shortcut: Ask for help 

Researching products is time-consuming at best. We understand you might want to have a look and do research on your own ( don’t we all?) but the fastest way will always be to have us do it for you. 

You don’t have to spend your valuable time doing any of it, just a quick chat to discuss your project details will suffice.

Contact us and let’s discuss your next project!


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